Posts Tagged "repositioning"

I have to admit, if I had to pick a career outside the visual arts, being a chef would be one of my top choices. I love to eat, I love to cook, I love the way my plate looks when it arrives at a good restaurant. Eating out, or making an “extra-nice” meal at [...]

Tags: branding, Branding Small Business, kitchen nightmares, position, repositioning, successful business, visual identity

If you are starting a new business, or are going through a rebranding process, selecting the right name for your company could be one of the toughest decisions you make. Actually, the name of your organization is arguably the most important brand asset you will have, yet many existing names are “off-limits” when a rebranding [...]

Tags: advertising, brainstorming, brand equity, brand strategy, branding, Branding Small Business, communication, differentiate, importance of a name, marketing, mission, name, Positioning, repositioning, starting a business, trademark, vision