Posts Tagged "Positioning"

If you are starting a new business, or are going through a rebranding process, selecting the right name for your company could be one of the toughest decisions you make. Actually, the name of your organization is arguably the most important brand asset you will have, yet many existing names are “off-limits” when a rebranding [...]

Tags: advertising, brainstorming, brand equity, brand strategy, branding, Branding Small Business, communication, differentiate, importance of a name, marketing, mission, name, Positioning, repositioning, starting a business, trademark, vision

There is a lot of noise in the marketplace. Everyone is talking about branding, and I find the term overused and frequently massacred. There are several additions or extensions of this word that are quickly losing their value due to misuse. The goal of this glossary is to be a quick reference guide. The fundamentals [...]

Tags: big idea, brand, brand architecture, brand identity, brand names, brand strategy, branding, customer experience, definitions, glossary, Positioning, stakeholders, staying on message, tagline

Small businesses looking to succeed and be sustainable long term need to connect emotionally with their audience. The competition is fierce, the arena crowded, but a strong brand stands out. Your brand is your story, and people fall in love with stories, trust them implicitly and pledge loyalty to them. How an organization is perceived [...]

Tags: brand, branding, Positioning, small business, story, strategy