Every Business Needs A Coach: Introducing Mentor Works Ltd.

Introducing our newest brand story to launch – Mentor Works Ltd. Over the past few months, we’ve worked closely with Bernadeen McLeod (president of Mentor Works Ltd.) to establish a brand identity and website redesign for her coaching and mentorship business. Bernadeen is a seasoned business coach with many years experience in business, and coaching businesses. Mentor Works – a relatively new solo venture – needed a visual “boost” to better reflect her services and target audience.

The new logo uses modern fonts and colours but adds a twist of personal attention with a hand-drawn graphic. The graphic pie-chart calls on a sport playbook feel but references business at the same time. This approach encapsulates the Mentor Works approach – hands-on, behind the scenes, objective advice, strategy to improve business. The small portion of the pie-chart that is highlighted emphasizes incremental improvement, sometimes in very specific areas.

The website followed the lead, reinforcing the message and keeping things simple and clean. Using business imagery, the strategy for the website is to provide quality information on a wide variety of topics and is driven by a blog that is constantly being updated. The home page needed to reflect the message of improvement and the tagline “Move your business forward” was developed to give the viewer a sense of what mentorship will bring.

Many business owners flinch at the concept of a business coach. Many think they are doing fine on their own, or feel it’s an insult to their abilities if they have to bring in outside help. The same independent drive that pushed them to start on their own however, can also be their downfall as they fail to seek qualified advice from an outside source.

At Semantic Design, we work with many small businesses. After asking probing questions about their current business model, their future and their systems it’s obvious that no one has all the answers. Everyone has questions and struggles. Everyone could use some advice. It is our firm belief that EVERY small business could benefit from a business coach. In fact, every business of any size could benefit in some way. Semantic Design has one. Can you guess who it is?

See what Eric Schmidt, CEO of Google says about having a business coach:

Tags: brand story, business coach, mentorship, small business, strategy