Latest News and Musings

Introducing Maximum Equipment & Marine! Your source for Boat Service, Repairs, Used Outboards and Parts in Ancaster, ON.
Our newest website design launched over the weekend and is a marked improvement from Maximum’s previous site. Maximum came to us with an old, out-dated site. It was difficult to find when searching, and didn’t work on all [...]

Tags: brand, launch, new business, touchpoint, web design, website, wordpress

I have to admit, if I had to pick a career outside the visual arts, being a chef would be one of my top choices. I love to eat, I love to cook, I love the way my plate looks when it arrives at a good restaurant. Eating out, or making an “extra-nice” meal at [...]

Tags: branding, Branding Small Business, kitchen nightmares, position, repositioning, successful business, visual identity

If you are starting a new business, or are going through a rebranding process, selecting the right name for your company could be one of the toughest decisions you make. Actually, the name of your organization is arguably the most important brand asset you will have, yet many existing names are “off-limits” when a rebranding [...]

Tags: advertising, brainstorming, brand equity, brand strategy, branding, Branding Small Business, communication, differentiate, importance of a name, marketing, mission, name, Positioning, repositioning, starting a business, trademark, vision

Semantic Design is seeking a full-time graphic designer to join our team immediately. We are located in Waterdown, ON, just north of Burlington.
The successful applicant will have 3 or 4 years of post-secondary design education and preferrably 1 year of experience in the industry.
The Work
Semantic Design offers Branding & Design for Small Business and [...]

Tags: branding, career, design, full-time, graphic design, graphic designer, job, long-term, opportunity, professional development

There is a lot of noise in the marketplace. Everyone is talking about branding, and I find the term overused and frequently massacred. There are several additions or extensions of this word that are quickly losing their value due to misuse. The goal of this glossary is to be a quick reference guide. The fundamentals [...]

Tags: big idea, brand, brand architecture, brand identity, brand names, brand strategy, branding, customer experience, definitions, glossary, Positioning, stakeholders, staying on message, tagline

Introducing our newest brand story to launch – Mentor Works Ltd. Over the past few months, we’ve worked closely with Bernadeen McLeod (president of Mentor Works Ltd.) to establish a brand identity and website redesign for her coaching and mentorship business. Bernadeen is a seasoned business coach with many years experience in business, and coaching [...]

Tags: brand story, business coach, mentorship, small business, strategy

Video is fast becoming a powerful tool for marketing small business. If the content is authentic and informative or entertaining, viewers do not demand it be studio-quality. If you’re a big player or a business that produces video – your video should probably be professionally done. However, if you’re a small business that is looking [...]

Tags: keywords, search rankings, small business, strategy, video marketing

Small businesses looking to succeed and be sustainable long term need to connect emotionally with their audience. The competition is fierce, the arena crowded, but a strong brand stands out. Your brand is your story, and people fall in love with stories, trust them implicitly and pledge loyalty to them. How an organization is perceived [...]

Tags: brand, branding, Positioning, small business, story, strategy

It’s been a long time in the works. Welcome to the Semantic Design Blog. We hope to share information, opinions, news, and book reviews for the world of Branding for Small Business. Stay tuned…

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Tags: blog, Branding Small Business, small business